Problem
Students need a consistent way to practise and apply knowledge. Teachers need visibility into completed work and learning gaps.
IlluminatED · Business overview
A learning game built around repeat practice.
Students practise subjects and apply knowledge in a playable city. Teachers review completed work and topic gaps. Our next milestone is a school pilot measuring engagement, learning and willingness to renew.
Product
A browser-based learning game: short subject sessions, explained answers and simulated workplace challenges, connected to saved progress and teacher-set homework.
Initial customer
UK secondary schools and sixth forms running a defined subject or class pilot. Learners aged 13+ use invited accounts.
Revenue model
School licences with agreed learner seats and onboarding. Invited individual learners have free core study access and optional £5.99/month Premium when available.
Distribution hypothesis
Start with founder-led school demos and small class pilots. Expand only after teachers and learners demonstrate repeat use. This is a plan, not a contracted pipeline.
Product differentiation
Subject practice and applied workplace scenarios share a playable environment and progress record. The hypothesis is that this encourages repeat practice; it needs comparison testing.
What exists, and what remains unproven
| Area | Current position | Evidence needed |
|---|---|---|
| Product | Implemented study tools, playable city, workplace tasks and school workflows. | Observed end-to-end use on production with invited learners and teachers. |
| Learning impact | Questions, explanations and practice records are implemented. | Baseline and follow-up assessments; no independent grade-improvement study yet. |
| Engagement | Game rewards and home customisation are implemented. | First-session completion, weekly practice and week-four retention from a real cohort. |
| Commercial traction | School licence and optional subscription workflows are implemented. | Verified paying accounts, contracted schools, revenue and retention. No traction figures are asserted here. |
| Economics | Subscription price is £5.99/month; school terms are agreed separately. | Hosting, AI, payment and support costs per active/paying learner, plus sales and onboarding costs. |
| Launch readiness | Invited beta; production verification remains a release gate. | Device, multi-user, billing, recovery and safety checks signed off by responsible owners. |
The next pilot should answer three questions
- Do learners complete a first practice session and return without prompting?
- Do comparable topic assessments show improvement after repeated practice?
- Do teachers find the progress useful enough to continue with a paid licence?
Record cohort size, dates, denominators and dropouts. Report actual results, including negative findings. Do not present these questions as achieved outcomes.
Workplace activities are simulations, not employment, accredited qualifications or endorsements by named companies. Review privacy and safeguarding before discussing a learner pilot.